The Union des Producteurs de Cinéma et de Contenus Publicitaires supports the energy and diversity of independent French feature film and advertising production.

L’UPC defends the profession’s key interests in an increasingly changing environment. It exercises active lobbying amongst members of parliament and government to support independent producers and negotiates interprofessional agreements with historical operators, television channels, and platforms.

The UPC’s team ensures: sector-based judicial and regulatory monitoring, informs its members of new financing facilities, fiscal and social current affairs, and unravels signed agreements.

The UPC originated from two successive mergers: first in 2016 between the Association des Producteurs de Cinéma (APC) and the Union des Producteurs de Films (UPF), and then in 2017 with the Association des Producteurs de Films Publicitaires (APFP). It now brings together more than 260 feature and advertising film producers.

The UPC is overseen by the presidency of Isabelle Madelaine (Dharamsala) and the co-presidency of Florence Jacob (Caviar) in charge of the production of advertising films.

The syndicate’s headquarters are located at the 37 rue Etienne Marcel 75001, Paris.